When Republican presidential front-runner Donald Trump said recently that he was “proud” to have a hand in overturning the abortion protections enshrined in Roe v. Wade, Democratic pollster Celinda Lake took it as a political gift, thinking to herself, “Oh my God, we just won the election.”

It may not be that simple, but as the 2024 race heats up, President Joe Biden’s campaign is betting big on abortion rights as a major driver for Democrats in the election. Republicans are still trying to figure out how to talk about the issue, if at all, and avoid a political backlash.

“A vote for Joe Biden and Kamala Harris is a vote to restore Roe, and a vote for Donald Trump is a vote to ban abortion across the country,” said Julie Chavez Rodriguez, Biden’s campaign manager. “These are the stakes in 2024.”

Since Roe was overturned in 2022, voters have pushed back by approving a number of statewide ballot initiatives to preserve or expand the right to abortion. Support for abortion rights drove women to the polls during the 2022 midterm elections, delivering Democrats unexpected success. For many people, the issue took on higher meaning, part of an overarching concern about the future of democracy, according to AP VoteCast, a nationwide survey of more than 94,000 voters in the midterm elections.

Democrats have since worked to broaden how they talk to voters about the Supreme Court’s decision, delivered by a conservative majority that included three justices nominated by Trump, and what it means for people’s access to health care and their personal freedoms.

The Biden campaign is launching a nationwide political push this coming week centered on Monday’s 51st anniversary of the 1973 decision that codified abortion rights. Vice President Kamala Harris, the administration’s chief messenger on this, will hold the first event Monday in Wisconsin.

On Tuesday, Biden, Harris, first lady Jill Biden and second gentleman Doug Emhoff head to Virginia for a campaign stop focused on the issue. More events featuring top Democrats in battleground states are also in the works.

The campaign on Sunday released a advertising campaign scheduled to run all week, including during “The Bachelor” season premiere and the NFL conference championships. The spot features Dr. Austin Dennard, an OB-GYN in Texas who had to leave her state to get an abortion when she learned that her baby had a fatal condition called anencephaly.