A law firm in New Jersey has temporarily halted plans to launch a blog because its insurance company would not cover the blog under an existing malpractice insurance policy.

James Paone, a partner at Lomurro, Davison, Eastman and Munoz in Freehold, N.J., said that the firm's insurer -- The Chubb Corp. -- said several weeks ago that it would not add the blog to the existing policy. "We were in the process of beginning to set up a blog, having internal discussions about what areas of law would be the subjects," he said. "We wanted to cover the first base, which is Chubb's coverage. Our insurance carrier said a blog is not a risk they were interested in insuring. The entire discussion stopped."

Paone said his firm contacted Chubb to ask about insurance coverage in case someone tried to sue it over content in the blog. Now, the law firm is in the process of setting up a meeting with Chubb "so we can understand what their rationale is for saying they weren't interested in covering that kind of risk," Paone said.

Chubb did not immediately respond to a request for comment.