Weight Watchers International Inc. settled a lawsuit in which it accused rival Jenny Craig Inc. of running a misleading ad campaign.
“Jenny Craig has permanently agreed to terminate its advertising campaign,” Weight Watchers said today in a statement that didn’t mention money damages. Jenny Craig said it paid no damages or costs and admitted no wrongdoing.
In advertisements featuring the actress Valerie Bertinelli, Jenny Craig falsely claimed that independent clinical trials showed its clients on average lost twice as much as customers on “the largest weight loss program,” New York-based Weight Watchers said last month in a federal court complaint in New York. A judge on Jan. 20 issued a temporary court order blocking the ads.
